UC Berkeley Extension

In 2020 UC Berkeley Extension celebrated its 130th anniversary and hosted a design competition for the occasion's logo. For Brendan's proposal, he interpreted the word “extension” in a second way, creating an illustration of the school’s iconic clock tower, extended. He built a design system around this illustration consisting of modular boxes that could be rearranged to form unique iterations with the intention of making a logo that lacked a definite shape. The squares can be reconstructed so that the logo responds to whichever surface it is placed on while still retaining kinship with the other iterations of the design.